With 2009 coming to a close, you will receive plenty of advice from business advisors around the province to reflect on your business performance over the past year and plan ahead for the next 12 months.
I want to send a more concrete message to my readers to finish of the year and prepare for the forthcoming months.
As a business owner, consider one thing most of all, do you want your business to deliver real value to your customers or are you in the game for the numbers only?
This will be the most important factor when going into the New Year. If you are all about increasing volume only, you will loose the number one key ingredient for loyal, long-term customer relationships. If you think your clients don’t feel the ‘conveyor belt philosophy’ that some businesses offer, think again. Each customer is highly informed and has more choice then ever to take their business elsewhere.
So the pressure is on, to offer high quality deliverables such as your products and services AS WELL AS outstanding value and customer care. Only then will you stand a chance to retain your good clients and build a solid foundation with a first class business methodology.
To all your customers out there: Do not put up with half hearted efforts, poor service and time pressured delivery! If you have doubts about the value of a certain service, ditch the unsatisfactory expense and replace it with the value you deserve. You are worth it!
Happy Prosperous New Year to you all!
Conny Millard
Fantastic advice Connie, value should always be at the core of what you deliver in business and life in general. Once again, you're awesome!
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