Would you pick up the card, dial the number and make the connection? Maybe.
Now imagine this scenario. You are sitting together with friends, telling them how you are so busy and that there is just not enough time in the day to take care of everything. You mention that you have been contemplating getting a cleaner. One of your friends mentions a company they have been using in the past and were very happy with.
Would you get in touch with that company rather than the other one who sent you some promotional materials?
The answer is pretty simple. Of course you are going to go with your friends suggestion! She has already had some experience and you fully trust her judgment.
The Power of a Referral is more than just the simple fact of first choice however. It typically becomes a win/ win situation for both, the customer and the business. Let me explain!
The customer will be referred to a company that has already proven it’s reliability and standard of products and services. The company does not need to compete on price anymore and because of the referral, the customer will probably be a pretty good fit, making it a pleasure to do business with.
If you are savvy, you will introduce a strong and compelling referral system for your business to get your GOOD customers not only refer MORE business but also the RIGHT business.
A Referral is The Biggest Complement and should be awarded!