Tuesday, December 15, 2009

Entrepreneurism - Not for Everyone

I have just learned that one of my former clients has decided to give up on her quest to battle through entrepreneurism. She contacted me to apologize for not being able to ‘stick it out’ and for thanking me to help her try to give it a proper shot.

This made me think that people who try themselves at setting up their own business, perceive their retreat back to the security of the corporate world as some kind of defeat or failure. I want to take this opportunity to put the record straight!

Firstly, it takes a whole lot of guts to take the step into the unknown, leaving a steady pay check, benefits and the support network of an existing company to try and go it alone. Finding the determination and the drive to continuously press on with little or no guidance or outside help, is not only daunting but can be very weary on the most passionate individual. 

Add to that the pressure of competition, negative outside influences or connections and maybe even active saboteurs who do not wish to see you become successful, the task to stay on track and find the positive focus to remain optimistic about the success of your business, can become insurmountable!

A whole number of key elements are at play to ensure, you stand the chance to persevere through hurdles and challenges. You will need an indestructible self belief, unshakable persistence, a very thick skin and most of all unconditional support.

The support needs to be in the form of professional help with tasks that do not play to your strength or require expert advice. A further prerequisite is ongoing accountability to ensure steady progress and growth but most importantly support from your family and loved ones. Physically would be great, financially could certainly help and emotionally to keep you believing in your abilities and chance of success.

A great big CHEERS to all of you trying to realize your dreams. You’ll never know the possibilities until you have thoroughly checked out the options!

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