Thursday, January 13, 2011

THE POWER OF BACK-UP


As entrepreneurs there seems to be a common misconception that you have to prove that you can do it all by yourself. Asking for help seems either like a sign of weakness or an expense, you’d rather do without! Even while I am writing this, it seems ludicrous. So make 2011 the year you leverage the power of a team to get ahead faster, more lucratively!

I am not sure about you but I am a true believer that you will get out, what you are prepared to put in. Now there are only so many hours in a day and days in a week that will restrict this equation for you. By doubling the effort, you will double the results, right? Right! By quadrupling, you will get 4 times as much back. True? True! So why are you still trying to be all things to all departments?

No doubt you are talented, passionate and knowledgeable in your industry and there are areas within your business that are not your strength or lay outside your capabilities. So doesn’t it make sense that you cover those areas with additional professionals before you run into trouble or get stifled in moving forward because you are trying to figure things out by yourself instead of asking for help?

Let me highlight by sharing a recent true story: A new client in the data services industry had been doing well in establishing and growing her business. She put in long hours and lots of energy to provide the very best service to her clients. Over 3 years she spent endless hours of delivering incredible value and was consistently improving on her services.
One day her computer played up. She had never backed up and realized she had no IT support. @#^*!  She had no maintenance package and could not get anyone to come out for days to see what the problem was. When after THREE days she finally managed to get someone out to take a look.

Now imagine the same client signing up from the start for a $50 monthly IT maintenance package which offers data back-up services, telephone support and training. Do you think the ongoing investment of $600 per year would have been a better strategy than playing Russian Roulette with her data? Not only did she loose three days of earnings, all of the clients data and in turn her entire client base due to neglect? In fact, she can count herself lucky not to have been prosecuted because of her negligence!

If she had invested in IT support from the start, the problem would have never developed or at the very least she would have had her data backed up with a mirror image of her computer at regular intervals saving her from loss of earnings, loss of clients and loss of reputation?

Don’t leave yourself open to this type of vulnerability and do start looking to fill the weak areas in your business with additional professionals, either employed or subcontracted. Strengthening your internal and external team will put you ahead of the game and save you from devastation when you could have had the back-up!

Lets work smarter in 2011!
Happy New Year,
Conny

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