Friday, October 1, 2010

THE POWER OF RESEARCH

How often do you take the time to really research products or services you are about to chose for yourself, your family or your business? Are you typically led by a) gut feeling, b) someone’s recommendation or c) by marketing messages?

And does the significance of the purchase impact the thoroughness or the time you spend, to look into your options in greater depth? Have I got you thinking yet?

I have just conducted a search for my very own business adviser knowing how powerful and driven objectivity, strategy and accountability can be! Everyone who is determined to really achieve great things, will need a mentor or adviser by their side, me included.

In the past, I have had a couple of different coaches who came to me through recommendations. I respected the people who connected me up with them and therefore felt that it had to work. Big mistake!

Not only is each individual ‘business’, or ‘life’, or ‘both’ coach fundamentally different in terms of experience, expertise and market knowledge but also their methodologies differ greatly. So going by someone else's recommendation might not work out very well as they are dealing with their own challenges, looking for a great fit that suits them.

Considering to rely on marketing messages is equally difficult. Business advisers are like great school teachers. Depending on your learning style and personality preferences, you will like a certain PERSON rather then the entire establishment. Therefore the marketing materials promoting certain methodologies or tools are irrelevant as it really comes down to the individual who delivers the content.

This leaves going by gut feeling! Now the only way you are going to be able to make the right decision on the best partner to create your financial and personal wealth, is if you are happy to be very thorough in your research of the options that are open to you. There is no quick fix or make do attitude that will find you the perfect individual with the right tools, the most relevant expertise and a nicely gelling personality.

If you have decided that you really want to achieve great things and you are committed to investing into the necessary indulgence of an adviser, then you can not cut any corners!

Be very clear from the outset what you need and what you are looking for, then take your time to thoroughly research your options and give many advisers the opportunity of introducing themselves and their practices. And then....listen to your heart! It will tell you instinctively what will be the best fit for you.

So, GET CLEAR, RESEARCH WELL and then, GET GOING! See you at the start line.

Conny

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