MAKING MONEY

One of the key reasons why new clients come to me for advice is their lack of financial return from their business ventures.

This could be due to a number of challenges:

• They don't know their markets
• Insecure about their value
• Difficulty of finding opportunities
• Difficulty of closing opportunities
• Lack of clarity & consistency

One should think that bringing in the money would be pretty straight forward. You've got or created a great product or service, you put the word out a little and people 'break your door down' to experience what you have to offer.

These new customers are now so delighted that they gladly pay you straight away and even leave you with a little extra to show their appreciation.

But by now you had to realize that this is more the making of a modern day fairy tale rather then reality! In your desperation you buy a business book to get some ideas. Or you are thinking that you must be missing a crucial piece of the puzzle. Maybe if you had a better website or you invested more time into getting on with a well devised Social Media Strategy, this will be the missing ingredient.

I can assure you that those are not the primary reasons why the cash isn't flowing. Working harder isn't it either!

I want you to consider these questions:

1.) Who will benefit the most from your offering and I mean, truly, really needs it?

2.) How are you going about engaging with those markets?

3.) How are you making it compelling for them to buy?

4.) Do you understand your strengths in the sales cycle?

5.) How are you addressing any weak points?

6.) How consistent are you in engaing with your markets?

7.) Does your financial expectations match your effort?

8.) Are you recogninzing the current achievements or are you continuously focused on chasing the next big deal?

A lot can be identified and clarified in a few simple steps that will finally help you start to get the cash flow going. And once it flows, you will amazed how it just keeps on coming!

Happy businessing!

Conny