I have just completed my certification as a Donald Trump Associate and I must say it was intense! It has been a steep learning curve and I have met a number of incredible people on the way.
The interesting thing was, that in an audience of about 80 people, one of our tasks was to stand up and briefly introduce ourselves. Everyone had about 30 seconds to state who they are, what they do and what their goals are. How do you think that went? One would imagine that 80 professional and educated people have got this simple task right down to a ‘T’. Likely that they would need to do this on a regular basis in their chosen fields.
Interestingly the majority had to write their introduction down and read it straight from a piece of paper. Others tried it without and failed to deliver a powerful or even coherent message. This really surprised me. However I could see that lots of my clients are challenged with the same apprehension, struggling to clearly state the introduction about their businesses and benefits.
If this rings true with you, consider how important the first impression is and how you can set yourself apart from the rest of the competition with a carefully orchestrated and practiced introduction. Take the time and understand who you are targeting, what your unique benefits are and why you are the perfect and only choice to new prospects.
This sounds an easy task however most people find it incredibly difficult. So if you are one of those people, take control now and if necessary get professional to prepare a strong and powerful message.
The first impression is everything!
No comments:
Post a Comment