THE POWER OF ASKING

It is fascinating how children will not stop asking for the things that they want. Relentlessly, they will pose a question over and over or try a slightly different approach to get the much desired ‘Yes’. 
When they realize they can’t have something, they will come up with the next best thing and start the process all over again. In adulthood they will have ‘finally’ been worn down and ‘learnt’ not to be so demanding. HOW TRAGIC!

My youngest son is 9 years old and still possesses the art of asking. He is a very fine example of the relentlessly hopeful with seemingly never ending persistence. As you can imagine as a parent that is pretty wearing but boy, does he get results! Let me share a couple of examples.

Recently at a market he approaches a vendor and asks:” Can I have this skateboard for free?” The vendor is perplexed and of course declines. So my son tries again, this time with another object of desire:” Can I have this T-shirt for free?” Now the vendor starts to smile but again, gently but firmly declines. After the third question for something else, the vendor declines once more but finally gives in and offers him a brand spanking new wallet!? My son is over the moon, says a heartfelt thank you and gives the vendor the biggest smile.

The other day we went into a bike store. Again my son starts his magic and says:” Can I have this BMX for free?” Of course the vendors tells him - no way! A few minutes later, he requests:” Can I have this bike shirt for free?” “NO!” Then:” Can I have this pump for free?” “I am sorry but I can’t give you any of this stuff for free. Oh, but wait, I have some stickers and a key ring you can have!”

RESULT!

The pattern seems to be always the same. Three attempts of asking and finally he gets at least something in return for his perseverance. Typically it is not exactly what he wanted, however he is always better off and relishes the reward for his relentlessness. When he first started this, I was a little embarrassed and tried to discourage him from asking people to give him something for free.

To this he said:” But mum, if I don’t ask, then how can I get?” There it was - the truth, the only reality that really makes sense. As kids we all did the same. We kept on asking until we got. Now that we have been reconditioned, we find it tough to ask - FOR ANYTHING! Help, support, the things we really want.....

So I put it to you. Learn from our kids and get back to the pre-conditioned state of kindly asking. Not just the once but three times! If you are in negotiations, try to ask for the business even if you have to change approach or tweak the proposal until it suits.

Never be scared again to pose the question or take “No” for an answer. You know that if you don’t ask, you certainly won’t get anything! And if you don’t ask often enough, you might just be one ‘No’ away from a ‘Yes”!

May your summer be as educational as mine :)
See you soon,
Conny

THE POWER OF NATURAL

I recently had my quarterly make-over with my much trusted hairdresser. After mixing the colours she came back and asked:” Can I ask you a very personal question?” I really wasn’t sure what might come next but of course I said:” Go ahead!” And out she bursts with her question:” Have you had Botox recently? Your skin looks incredible!” Well, I was expecting everything but that.  Once I had recovered from the pleasant shock, I let her in on my secret.

I had recently done some research for an article on a super impressive Mompreneur who has built a business in all organic care products for women. She had the ‘balls’ to tackle a multi billion dollar market, undeterred by the big players and created products for the concerned consumer with clinically proven results exceeding 90% in overall skin improvement including fine lines and wrinkles!

At the time of my research, I was hugely impressed by this woman who at the age of 40 and expecting her first child, started a company from scratch that would provide what she had identified as a gap in the market - healthy, highly effective care products.

She assembled a team of executive investors who shared her vision and build a mission driven business that today provides skin and hair care products based on 100% powerful organic ingredients that offer proven results.

What impressed me the most was her bold approach to the idea. She understood that it would take an entire team, pots of cash to get it of the ground and experts in each field to make the success happen. She decided not to play SMALL but to go LARGE.

Today she heads up a business that she feels passionate about and offers products that make a difference in peoples lives.

After my research, I decided to put her products to the test! Well and the result - if even my own hairdresser who has known me for years thinks that I have invested 100’s of dollars in Botox, I simply rest my case.

So what can we learn from this story? If you have a dream, be undeterred. Put it into action even if at the beginning the odds look like they are staked up against you. Get a team behind you. You will not be able to go it alone. Get some cash behind you. It is imperative to have the money to pull it all off. Don’t compromise on quality - results will speak for itself!

And? Ask the question (my hairdresser will appreciate this) even if it means putting yourself out there. You will get information that could save you money and change your life! 

With that I wish you a Happy Summer!
(Botox-free) Conny

PS: And if you want to know the Power Cure that I discovered to keep the wrinkles at bay and save you $650, I am happy to share my secret, if you email info@mcbusiness.com with your three ideas on how to keep business natural!

THE POWER OF ZEN

Busy, busy, busy - aren’t we all always busy? In fact we are so busy, we literally can’t hear ourselves think anymore! Then how can we try to determine a professional path based on our goals reflecting our most deeply founded needs? Without the ability to listen to ourselves because life has become overwhelmingly noisy, there is only one place to go. Nowhere! 

But wait. There is hope. Let me share:

Every time I start working with a new client, within a very short period of time, they start to make sense of their business model, gaining clarity around exactly what they want and how they are going to get it. Powerful stuff! For them, I am a miracle worker and although granted, I bring a lot of experience to the table, it is they who discover what they are truly meant to be doing.

For all the wisdom is already right there, locked up inside of them, buried under responsibilities, expectations and outside demands. By working together, it allows them to stop in their daily routine and take some time to seriously focus on their intentions. This unlocks the deeper knowledge they hold within themselves. By having an objective and experienced professional alongside, they quickly turn into reality, what they want once identified under the mental ‘clutter’.

I call this the Business of Zen. In the dictionary Zen is described as a meditative state  for emphasis of experiential wisdom that assists in the attainment of enlightenment. In other words by carefully listening to the inner self, one will find the answer.

I expect many of you who are reading this will sympathize with the difficulty of clearly identifying a straight forward path for their business or even the target of what you are aiming for. It does not have to be this way. You can very easily determine the next steps, if you take some quiet, reflective time. This can be with or without a mentor to help you get guided through.

Take as little as 10 minutes each day, to take time out for asking, listening and receiving. In business terms this is also known as planning! This may only allow you to plan out the day or maybe even the week however it will certainly allow you to ‘turn the eye inward’ for a strong connection with the wants and the why’s. If you need help with the how’s, you know where I am.

So if you have started another year with not moving forward and getting nowhere, regularly stop the busyness and listening to the inner you. I welcome you to practice the Business of Zen starting today. For it will bring you focus, happiness and abundant prosperity.

Yours in business & life,
Conny

THE POWER OF CLARITY

A very common challenge among business entrepreneurs is the ability to have a very clear focus on what they are specializing in. Many times I have met with business owners who run a company alongside seemingly unrelated sideline offerings.

For example, a personal coach providing budgeting services, a child toy retailer offering hosting & design services for e-commerce sites, a HR consultant offering social media training  and so the list goes on.

It is almost as if the entrepreneur is not fully convinced of their own ability to make the one business model work, therefore wanting to keep other options of potential revenue streams open. Or having to choose and then commit to just one model, they might be concerned of missing out on opportunities, they know they could also deliver and get paid for.

Whatever the reasons, running with a number of unconnected options simultaneously will put an entrepreneur into a tailspin, weakening their power to succeed by not focusing all their attention and impact on one business model.

The companies that grow rapidly and reap the most rewards are the ones with a very clear understanding of their core products and services, knowing exactly which markets they are specializing in.
Once they have created significant market share, they then consider expanding their offerings into existing channels with complementary solutions to the core or broaden the markets they are targeting. Either way it is always with a very clear focus on just the one business model.

For moms in business this is even more important as the demands on your time are already divided between family and business commitments. Therefore trust my recommendation of choosing just one business model that you love and want to grow. Target a minimum of two markets and a maximum of three at a time. Ensure you stick to a specialist selection of core products and services until you have created the market share you need and want.

And then..., watch how your clarity turns into prosperity!

With this wishing you all the best until next time,
Conny Millard

THE POWER OF PROFITS

Yes, I know what you are going to say... Of course profits are powerful, why would you want to write about the obvious? Because the obvious isn’t the ordinary!

Great people with great business ideas, passion and commitment does not equal profits. It is shocking yet true that most entrepreneurs are having difficulty making money with their business ventures.

Within the past two years I must have met at least 400 businesses of small to medium size with only 48% making any money.  Out of the 48% only a handful are generating profits. A gloomy reality and not in the least linked to lack of skill or capability.

So if this is the reality of entrepreneurs, how can you be one of the lucky handful of businesses actually seeing profitable returns on their efforts? Or better yet, how can the ratio be changed as a whole?

First, let me share the top 10 reasons why businesses are not making any profits:

    1.) Not knowing their own value
    2.) Not understanding their unique selling points
    3.) Not being clear on their target markets
    4.) Not managing staff effectively
    5.) Not managing their finances closely
    6.) Not having a plan
    7.) Not measuring anything
    8.) Not collaborating
    9.) Not outsourcing
    10.) Not making profits their #1 priority

Sometimes it only takes a little bit of tweaking here and there which can make all the difference in a business model. However, how do entrepreneurs know what they don’t know, until they know what they didn’t know? Because once they know, they can implement the vital changes to make their business profitable.

The only way to find out the essential tweaks for positive cash flow, is professional, knowledgeable, objective advice from a credible source. There you have it!

So if you are in business simply to kill time with no need of financial success, perfect! Continue with your hobby. But if you are really keen on making some good cash, don’t waste time on trying to work it out on your own, get professional advice!

What would YOU do with YOUR profits?

THE POWER OF PLANNING

With less than 5 months left in the year I have been meeting with a lot of people recently who have been reviewing their progress on their ambitions for the year, only to find that they haven’t even really got started yet. In fact most could not even remember exactly what they had set out to do.

This means of course some are shrugging their shoulders with an ‘Oh, well...’ attitude while others are fueled to make the remaining months count. They have been asking for my input on where to start to get things moving in a coherent and focused direction.

I thought this would be the perfect place to share my advice to them as well as the broader audience. Here is what will get you on track for the rest of the year:

        1.) Don’t get hang up on what you SHOULD have done
        2.) Get clear on what you are going to do
        3.) Write it down
        4.) Set realistic deadlines
        5.) Get going
        6.) If you have a tendency to procrastinate, suffer with self doubt or have difficulty with being consistent - GET HELP!

It is very simple. If you are feeling that the year has been passing you by and you have not achieved anything tangible in your business or even personally, it is not too late to turn things around.

Professionally, get writing your short and simplified business/ career plan to figure out where you would like to be at the end of 2010. It only really needs to have 5 key goals with an action plan attached. Then start scheduling each action point into your calendar and stick to those ‘appointments’. Print your plan and stick it up on your wall or carry it with you. Every time you are stuck for the next steps, take a look at the plan and move forward.

Personally, not dissimilar to the above but perhaps not quite as formal. Take a nice blank sheet of paper, a cup of tea and pin point 5 key things you would like to accomplish or have in place on a personal level. For me things such as:

    1.) Book in pottery lessons - start end of September
    2.) Get back into my weekly swim routine - start now
    3.) Spend one weekend with each boy to do what they like - third weekend Sept/ Oct.
    4.) Have a 4 day romantic break away with my lovely husband - begin Sept.
    5.) Manage to ski a green run ;-) - by 31st Dec
(But psht.... these are personal)
We all know planning is essential but it is so much more than that - it is downright powerful and liberating. Especially when you look back and feel the pride in your accomplishment.

If you want, you can email me your business plan & personal list and I will check in with you at the end of the year to ensure you got onto it!

Happy Businessing!
Conny

DO YOU NEED A SHORT STRATEGY PLAN? EMAIL ME CMILLARD@MCGBUSINESS.COM FOR A COPY TO GET YOU STARTED!

THE POWER OF PERSEVERANCE

You are going to love this true, little story that highlights so well, how perseverance gets results. So read on and enjoy:

We went on a camping trip with a bunch of friends last weekend including all of our kids. Among us where 5 teenagers around 15 and 16 years old - very tough crowd! My 7 year old son wanted to play a game of ‘hide-and-seek-tag’ and approached the youths who had gathered around the fire pit, bored out of their minds, to entice them of joining him to play.

Standing in front of the first boy he asked:” Cam, do you want to play a game of h-a-s-t?” With the reply of ‘no thanks’ from Cam. So my son moved on to the next boy, standing in front of him, he again posed the question. He got another straight ‘No’. Moving on to the third guy, my son asked again:” Do you fancy playing a game of h-a-s-t?”

And yes, you guessed right. He had the next ‘No, not now.” answer. Anyone in their right mind would have given up by now, but my son was relentless:” Hey Jordie, lets play a game of h-a-s-t!” Unfortunately Jordie did not want to play, either. So with only Mitch to go, he went and stood in front of him and pleased:” Come on, Mitch. Are you up for playing h-a-s-t?” and there....finally! Mitch replied:” OK, but only if the others will play!”

So my little guy started from the beginning:” Hey, Cam! Do you want to play, Mitch will, if you do?” And so Cam was on board. Then the others were also persuaded one by one, until all of them joined in!

I watched this little scene unfold and could not help but smile to myself. What a great result. First none, then all! What I really loved was the fact that my son was undeterred by the ‘no’s’ he got, never dropping his enthusiastic, unshakable belief that if only he asked often enough, he would finally get a ‘yes’. Focussing on getting to the answer he wanted, rather than worrying about the ones he received!

To me this is the best parable to bring into our working world! Keep on searching for the ‘yes’s’ because you know, they are out there. You just have to stay positive, committed and believing enough to find them.

Happy Businessing!
Conny

DO YOU HAVE A STORY WHERE PERSEVERANCE HAS PAID OFF?
EMAIL ME YOUR PERSONAL OR PROFESSIONAL EXPERIENCE TO SHARE.

MAKING MONEY

One of the key reasons why new clients come to me for advice is their lack of financial return from their business ventures.

This could be due to a number of challenges:

• They don't know their markets
• Insecure about their value
• Difficulty of finding opportunities
• Difficulty of closing opportunities
• Lack of clarity & consistency

One should think that bringing in the money would be pretty straight forward. You've got or created a great product or service, you put the word out a little and people 'break your door down' to experience what you have to offer.

These new customers are now so delighted that they gladly pay you straight away and even leave you with a little extra to show their appreciation.

But by now you had to realize that this is more the making of a modern day fairy tale rather then reality! In your desperation you buy a business book to get some ideas. Or you are thinking that you must be missing a crucial piece of the puzzle. Maybe if you had a better website or you invested more time into getting on with a well devised Social Media Strategy, this will be the missing ingredient.

I can assure you that those are not the primary reasons why the cash isn't flowing. Working harder isn't it either!

I want you to consider these questions:

1.) Who will benefit the most from your offering and I mean, truly, really needs it?

2.) How are you going about engaging with those markets?

3.) How are you making it compelling for them to buy?

4.) Do you understand your strengths in the sales cycle?

5.) How are you addressing any weak points?

6.) How consistent are you in engaing with your markets?

7.) Does your financial expectations match your effort?

8.) Are you recogninzing the current achievements or are you continuously focused on chasing the next big deal?

A lot can be identified and clarified in a few simple steps that will finally help you start to get the cash flow going. And once it flows, you will amazed how it just keeps on coming!

Happy businessing!

Conny

NAUGHTY BUT NECESSARY - TIME OUT 4 CLARITY

Yes, I have just suggested it. The unthinkable, the irresponsible suggestion to take a break. Properly. Not just a tea break. Or a run! But some time out, away from the family and maybe even for a few days.

Not with a friend or a relative. Just you. Away from it all.

As women in business we are supposed to have very clear goals, the ultimate path to eternal happiness, health and success. Knowing exactly what we want, when we should have it and how to obtain it.

This applies of course to our professional as well as our personal lives. Many clients come to me with the same challenge: How do I know what goals I should set for myself that are SMART (Specific, Measurable, Achievable, Realistic & Timely) and run a smooth family life with household, husband and happy kids?

There is one very obvious response to this. STOP! Just for a while. So that you may sit down with a calm and empty mind, no chores or appointments to worry about and no improvised emergencies to attend to. Quietness, to listen inside of yourself.

As the new generation of SuperWomen, the only way you can get clear on who you truly want to be and what you want to create in your lifetime, is by allowing yourself time to figure things out.

And this can not be done as you are rushing to a meeting or putting on a quick load of laundry before picking up the kids from school. Therefore a trip away, just you, yourself and maybe a nice new notebook is necessary.

I can already hear your reply:

“Whatever is Conny thinking? This is completely unrealistic and impossible to even suggest! I have a family who wouldn’t be able to cope without me or even have the funds to go away anywhere. Besides there is just too much to do and I am not making enough money right now to afford any time off!”

Rubbish! If you can spend $500 in a weekend on home improvements or ‘essential’ entertainment equipment, you can easily justify spending this money on you. Claiming some much deserved YOU time, resting, re-energizing and planning.
 
By the time you come back, you'll be ready to implement the goals you have now been able to hear slumbering inside of you because you took the time to listen!   
To us!
Conny

COACHING THE COACH

I have just had the experience of a life coaching session with a new connection in Geneva. And it is funny how, when the tables are turned, one can get a feeling first hand of what it is like to receive rather than to share.

Strangely I was really kind of nervous to start with and found myself a little uneasy and unsure of what to expect. Once we dived into it, I felt indulgent to spend the time on myself and to be speaking to a stranger about my thoughts, successes and challenges. To a stranger?!

Whilst we were going through her routine, I realized how daunting my prospects must feel, when they meet me for the very first time; excited and curious, yet a little dubious about what they should be preparing perhaps and what they might get out of it at the end. A little anxious even about what may be uncovered...

I had entered the conversation with an open mind and eventually was blown away by the impact it had on my emotions as well as the realization of true clarity for my personal and professional  ambitions.

We set some homework to get going on next steps after a blissful hour of someone’s undivided attention to hash out a plan of how I can best go about achieving my goals. No judgments or expectations on her part.

Since the coaching session, I feel energized and ready to roll with nothing that can possibly stand in my way. So here I am, fully fueled and ready to rock!

Being able to put yourself in your customer’s position, will certainly help you to feel their desire and needs and maybe their insecurities about buying from you. With this insight, you can ensure you tailor your approach and service, to reflect your customer’s expectations and deliver peace of mind from the start.

Take the time and do the exercise. Replicate a customer experience to truly get to the bottom of what they want and then give it to them. Why would they ever want to shop anywhere else?

Thank you, Vanessa (http://simplyzest.com/sz/) for giving me the customer’s perspective. I will hold this true in my heart and make sure, this lesson will be a valuable learning experience to better serve my clients.


Happy Weekend ;-)
Conny

THE POWER OF OBJECTIVITY

Can you remember the last time you received some form of communication from either a personal or professional connection maybe even via email and you thought to yourself: “What is that suppose to mean? I am not sure, I like the tone or content and don’t know what to do with this...?”

Or maybe you have an unhappy client that you are trying to dodge because you are unsure of how to diffuse the situation and make them happy again? Or a prospect that you don’t know how to proceed to successfully close?

Lots of different type of scenarios all with the same underlying current. What is the best way to move forward and what should you be doing next?

So where do you go for enlightenment? Do you talk to your partner/ spouse or maybe a friend or family member? Or even a potential business connection? And what kind of feedback are you thinking you might get from a person that is either very close to you or knows little about you and your circumstances?

Being an entrepreneur one of the toughest things is figuring out every step of the way without anyone else in the same boat! Whilst in a corporate environment, you have plenty of relevant people to help you identify the next best move when it comes to business strategy.

Unfortunately this ‘luxury’ does not apply, once you start out on your own.

Retaining an objective vision of the facts can be tricky when it is you and only your own interpretation of circumstances and best next actions.

I have seen people acting emotionally, leaving themselves open to substantial damage that could have been prevented if only they had requested some objective, qualified third party input prior to reacting without considering all aspects of the wider effects.

Get savvy and save yourself from potentially initiating wrong measures or missed opportunities due to lack of objectivity or emotional interpretation. We know, we all need it and better have the right person by our side to provide us with the second sober thought.

Happy Businessing!
Yours, Conny

QUIT PLAYING SMALL

In a recent survey, business women were identified as powerful individuals that could wipe the floor with their male counterparts if only they stopped trying to improve their own efficiencies as a way to improve their business success.

Women will continuously streamline their own processes, get trained and educated on whatever subject they are not very confident in, in order to increase the growth of their business.

As women, mothers and partners we have always had to be very resourceful within ourselves. This has been elementary in providing for and fulfilling all tasks demanded by our personal stakeholders. Naturally we are trying to replicate this mind set into our professional environments and this is where our male counterparts outsmart us.

They in turn have been ‘trained’ to use other people’s resouces and are happy to pass on all or any part of their workload if it helps them get rid of pile-on work tasks that keep them from focusing on immediate results.

This is the main reason why men are getting ahead in business quicker then women.  Men are naturally inclined to let others take care of areas they don’t enjoy or have no competency in. All the important tasks are taken care off while they can focus on their own areas of strength and passion.

So my fellow women preneurs, it is time to break the mold! Passing on part of your business processes to a qualified third party will free yourself, to bring in the BIG money. When it comes to business, you need to be selflessly selfish! Concentrate on your strength and fill the voids by collaborating with professionals who will get the job done in half the time, leaving you to do what you are great at.

This is the true meaning of efficiency!

Letting go isn’t a sign of weakness but proof of clever, savvy business sense. So go on girls, it’s time to quit playing small and start acting big.

Happy Businessing!
Conny

WHAT BLOODY RECESSION?

It drives me insane when I listen to business owners complaining how sales are down and how the bad economy makes it impossible to stay profitable. Yet I continue to witness cringingly how tens of thousands of dollars in revenue potential are passed by due to pure negligence, lack of training and/ or urgency by the sales force!

I want to share with you three real life examples of ‘The Sudden Business Death Syndrome’ that I have experienced only in the last two weeks. Bad salesmanship, no follow up, terrible listening skills and massive waste of company marketing dollars have been the cause for major loss of business opportunities.

Example 1.)
Lack of Motivation
A customer visited a new Toyota showroom in town to purchase a $25,000 truck. With an immediate need to purchase a vehicle, he met the sales person who referred him to their website instead.  The sales person did not take any details from the customer or spend adequate time to understand the exact needs, budget and timeframe the customer was looking for.

Well guess what? The customer went to Ford the following weekend and purchased a $30,000 truck because there the sales guy was helpful, considered and found what the customer needed. Toyota’s loss of an easy $30,000 revenue!

Example 2.)
Bad Training
At a trade show, a customer visits a potential supplier booth to explore the possible expansion of their services. The sales person at the booth launches into a fully fledged 20 minute spiel on products and company overview without once asking the visitor what her business is, what she is looking for or see how their portfolio would match to suit.

Again the sales person did not take down details or make arrangements to meet again. Instead he alienated the customer, wasted her time and lost massive revenue potential for a possible new sales channel. Order value approx. $15,000 per month!

Example 3.)
No Follow-up
A company looking to find the perfect promotional item, finally sees exactly what they have been searching for. Handmade ware from Italy that could be personalized with the company logo and details.

The shop assistant takes the business card and does a great job selling the concept and design to the customer. Two weeks after the meeting, the customer still has not been contacted to finalize their order and have now found an alternative due to the lack of follow up by the shop assistant. Initial order value approximately $5000!

It is not bad economic times that are causing businesses to hurt financially but the inability and complacency to close each sales opportunity as it presents itself. Therefore read & learn and get a tight handle on your sales process, regardless if you are a big company or a sole proprietor. With the right attitude there is tons of money to be made.

Happy Businessing!
Conny

MY V8 MOMENT

Do you sympathize when I tell you, that every once in a while I have a V8 moment? This is what I call it, when I did not do the obvious and it comes to bite me in the butt.

To give you an example, whenever I have a new connection and I arrange to meet with them, their contact details go directly into my Blackberry. Makes perfect sense, right? And every so often, I get busy or distracted and forget to update my phone with people that I am scheduled to meet.

Guess what happens when I urgently need to get hold of them to change our arrangements due to unforeseen circumstances? That’s right, I scramble! Now I am late and flustered and giving the wrong impression! It already puts me at a disadvantage which could have been so easily prevented if only I had done the right thing which would have taken no time at all.

This is when I have to hit my forehead as they do on the advert! How could I be so careless and not even check before I left the office?

It comes to show that having processes and systems in place and sticking to them religiously, will eliminate those horrible V8 situations! So why do we do it? Why do we set ourselves up for the self instigated sabotage?

It seems pretty silly that we know what works best, it has been proven, yet we are still not compeletely committed sticking to the process?

So I put it to you - lets reveal our V8 moments publically so that we may never default but stick to the things we know work so well! No more sabotage, no more excuses!

I want you to come forward with your V8 moment! Email me cmillard@mcgbusiness.com and I will provide you with the absolution to let go of past examples of bad behavior and promote the new and reformed YOU!

Jointly lets eliminate V8’s for a stress free better business future!

Happy Businessing!
Conny

PREPARE OR FAIL

In my career I have the opportunity to attend lots of events with a variety of speakers. It is always most surprising to observe, how few presenters are truly messmerizing and how even the most exciting topic gets boring, when it is badly prepared and never rehearsed.

Typically people pay good money to hear a specialist talk on a topic in order to educate themselves and deepen their knowledge on a subject matter. Courses, seminars, webinars and workshops, there are plenty of well paid speakers trying to deliver content, to expand the horizon of professionals. 

So how come that the quality of the delivery is so often very questionable and frustrating to the audience? I suppose this is a two folded answer:
1.) The presenter is highly qualified and technically minded but lacks the ability to speak at a normal level
or
2.) The presentation has been badly prepared, without a clearly defined path or objective and possibly never rehearsed. And yes, it shows!  It can be annoying to the audience and discredits the individual almost immediately.

In the first instance, you somehow can’t blame the speaker. However perhaps the question should be raised to the organizer for ensuring good quality content and delivery beforehand.

In the second instance I can think of a number of reasons why the presentation was not adequately prepared - lack of time, procrastination, maybe even due to lack of self confidence and/or lack of topic knowledge. Whatever the reason the speaker will allianate their audience and potentially damage their reputation.

The lesson to be learned here is simple. Get prepared! And this does not just apply to public speakers or lecturers but to all entrepreneurs as well.

Don’t leave it up to chance to deliver a strong message. Think well in advance about what you want to get across and than rehearse this with objective professionals to get it just right. Practice until it becomes embedded into your mind and feels like the powerful reality that you deliver. Now, enjoy how your audience will hang on your every word.

Suddenly your value can not be measured in dollars!

NOTHING BUT EXCUSES

Meeting so many business entrepreneurs all of the time, one commonality is becoming very apparent, perceived challenges or events are used as justified reasons why business cannot be done.

Some claim the bad economic times are to blame for slow or no business. Others declare that the Olympics have caused pretty much all business activities to stop. The next find that summer holidays are a tricky time to do business because everyone is away on vacation. A different group thinks that winter is too cold and dark for people to want to do business and autumn is a time when many seek sanity in warmer climates. And as for moms in business, lets not even get started on school holidays, children's sick days and ProD days.

Yes, lots of reasons why business development could be a challenge. So how about looking at creating a more sustainable business model whereby you will not be heavily affected by seasonal changes or perceived downturns. Impossible you say? Then it is time to find yourself a professional adviser who can show you how you can be sustainable in any market at any time of year.

So stop making excuses and start taking control of your business!

INSPIRED TO LEAD

In the past 24 hours, the much anticipated Olympics made itself felt in our town. We have celebrated the arrival of the torch on Thursday night with some great entertainment, Loggers show and stunning fireworks.

Lots was on offer and the family had the opportunity of free photos with the torch through an initiative by Coca Cola, short personal recordings which will be shown in the background all the way through the Games and of course not to forget the lighting of the cauldron!

The following day, we cheered on the torch bearers which were within arms length coming through our neighbourhood and all the school kids, parents, teachers and neighbours came out, to see the spectacle unfold. 

The craziest thing was, that we met one of the torch bearers in person as she was waiting to be handed the flame. She was a young girl from Pemberton who had won a competition and there she stood quite alone, nervous and excited, ready to write history, wondering why she should be one of the chosen ones. She confessed that she didn’t feel ready for such an important and monumental task.

And that’s when it struck me that many of the women that I meet in business have the same feeling. Professional moms who after a successful career and some time out to become a mom, they find it hard to recognize their own worth when trying to re-enter the work force. Female entrepreneurs wondering if they are taking the right step into running their own businesses, because they don’t feel quite ready or not well enough prepared.

The truth is simple for the torch bearer as for my fellow women in business. Take leadership without questioning your worthiness. We have all been created equal and it is the ones who, in spite of their fears are prepared to leap forward and make things happen. There is no failure in trying and be assured in the know that you are as ready today as you will ever be. 

Be inspired as I am, love life and have faith in yourself!

Until next time,

Conny

DO OR DIE - BETTER REPLY!

One of my pet hates in business is, when people don’t get back to you. You send nice emails following some great conversations and then.......nothing!
You have meetings with people at their request, you follow up and then.......yes, you guessed right, nothing!

You are ready to place a large order or want to make an inquiry on behalf of a client, or have a small question following a purchase you have made and then.........nothing!

I come across this time and time again and so do lots of my clients and friends.

So initially one can’t help but thinking, that it must be a personal thing. Maybe a business cultural thing, I must have missed during my immigration! Because where I come from, businesses will always (!) respond to you, it is not just good manners but plain decent business ethics.

What gets me the most is, that everyone talks about business slowing down, or not enough opportunities or not sure how to continue to grow. Well guess what, if you ever bothered looking into your Inbox and dealt with all the people within, you would be surprised about the value that is locked up right there!

So here is some food for thought for people who have come across this strange phenomenon that has taken hold of business on the West Coast, if this irritates you as much as it does me, lets make a pact! Lets set a new standard of good communication!

Because you never know; the person who is trying to communicate with you, could hold the key to something great, exciting and valuable and if not right away, then certainly in the future.

A HEAD OF THE GAME

I have just completed my certification as a Donald Trump Associate and I must say it was intense! It has been a steep learning curve and I have met a number of incredible people on the way.

The interesting thing was, that in an audience of about 80 people, one of our tasks was to stand up and briefly introduce ourselves. Everyone had about 30 seconds to state who they are, what they do and what their goals are. How do you think that went? One would imagine that 80 professional and educated people have got this simple task right down to a ‘T’. Likely that they would need to do this on a regular basis in their chosen fields.

Interestingly the majority had to write their introduction down and read it straight from a piece of paper. Others tried it without and failed to deliver a powerful or even coherent message.  This really surprised me. However I could see that lots of my clients are challenged with the same apprehension, struggling to clearly state the introduction about their businesses and benefits.

If this rings true with you, consider how important the first impression is and how you can set yourself apart from the rest of the competition with a carefully orchestrated and practiced introduction.  Take the time and understand who you are targeting, what your unique benefits are and why you are the perfect and only choice to new prospects.

This sounds an easy task however most people find it incredibly difficult. So if you are one of those people, take control now and if necessary get professional to prepare a strong and powerful message.

The first impression is everything!

Kicking it to you!

Wow, first week of the New Year already behind us and I am sure you, have been busy getting back into the swing of things. The time to put New Years resolutions into action, making things better, working smarter, living healthier, being more present, spending more quality time with loved ones, achieving, creating and enjoying. Phew!

Why do we think, we have to be able to do it all, and all at once? Who has been given us the impression that we must have the first million in the next 12 months? Life coaches and counsellors have never been more busy trying to patch people up, when they are not coping well, with all the pressure that they are either putting themselves under or feel from outside sources.

Being the best at everything, well that is just plain impossible! Being the best mom, wife, cook, hostess, business entrepreneur with the highest standards of a healthy, loving, intellectual lifestyle with a twist of perfection.

I ask you, how is this all going to be achieved without a huge pre-programmed f*** up?

So here is the cure for my clients this year:  We are carefully looking at the Must Have’s first. Setting priorities in the beginning and writing them down together, is the first step. How much time will you be spending on yourself, your family and your business?

Divide it up and then set realistic financial goals and business milestones. Make them timely and together review at regular intervals. With those identified, we then break down objectives on how to get there, how much of that we can do together and what external resources and relationships we need to put in place.

With accountability thrown in, support & objective advice, my clients will have a professional advisor to keep them on track as well as sane!

Make your business manageable and therefore enjoyable in 2010!
Kindest,
Conny