THE POWER OF EXPECTATIONS

Recent events have led me to want to share this true story with you. Do enjoy the content but this time, your feedback is much needed. So read on and participate:

It happens from time to time that as an Angel Business Consultant to savvy female entrepreneurs I open my much cherished Rolodex to make an introduction to third party providers.  In my practice, I focus on my area of expertise in sales and marketing but bring on other professionals for services such as HR Consulting, Finance or IT. In order to provide a fully supportive environment for existing clients, these providers are offered the opportunity to complement and work within a strategic framework whilst assisting to stabilize and grow an existing business venture.

For me as the main supporter and long term partner to my clients, making those connections is huge.  A lot of trust and preconceived expectations precede the first introduction. Like any other business, my clients are much cherished and carefully looked after. Therefore placing them in front of another provider, the expectation of professionalism, top service and ongoing communication should be very basic requirements. Well and of course, a thank you is always kindly received and the reciprocal notion of offering something in return even more so.

One of my longest standing clients who have enjoyed a very rapid growth phase, needed financial control services and assistance with budgeting strategy. When your business grows at such a speed, getting the right professional assistance is most important and whilst we recognized this need, I introduced a person who I thought would fit the bill.

In the beginning it was agreed that the provider would get caught up on the financial details and make up of the business before any analysis and planning could be done. However after three months we still did not have the necessary financial information, essential for the strategic planning for the next quarter. When connecting with the service provider, there was reluctance and defiance with no intention of putting things right.

I was shocked! How could this be happening? Maybe I needed to properly intervene to get the promised results that had already loyally been paid for by my client? I decided to put in a firm but nice phone call to get to the bottom of it. Instead of an explanation or a desire to put things right, the provider refused point blank to assist or cooperate. They deflected all responsibility, had cashed in the $4,500 and failed to provide the service they had agreed to deliver.

Now what? I felt guilty for having made the intro in the first place and this third party provider let my client down and me as an alliance partner. What do I do?

Do I contact BBB to advise them of the situation?
Do I encourage my client to take legal action against this provider?
Do I stop making future introductions?
Do I from now on have to manage the relationships with third party providers?
Do I need to adjust my expectations?

I am at a loss and need your objectivity! What are your thoughts? Email me cmillard@mcgbusiness.com. You may even have a similar story to share. Either way I would love to hear from you.

Connect and share,
Thank you in advance.
Conny

THE POWER OF CLARITY

A very common challenge among business entrepreneurs is the ability to have a very clear focus on what they are specializing in. Many times I have met with business owners who run a company alongside seemingly unrelated sideline offerings.

For example, a personal coach providing budgeting services, a child toy retailer offering hosting & design services for e-commerce sites, a HR consultant offering social media training  and so the list goes on.

It is almost as if the entrepreneur is not fully convinced of their own ability to make the one business model work, therefore wanting to keep other options of potential revenue streams open. Or having to choose and then commit to just one model, they might be concerned of missing out on opportunities, they know they could also deliver and get paid for.

Whatever the reasons, running with a number of unconnected options simultaneously will put an entrepreneur into a tailspin, weakening their power to succeed by not focusing all their attention and impact on one business model.

The companies that grow rapidly and reap the most rewards are the ones with a very clear understanding of their core products and services, knowing exactly which markets they are specializing in.
Once they have created significant market share, they then consider expanding their offerings into existing channels with complementary solutions to the core or broaden the markets they are targeting. Either way it is always with a very clear focus on just the one business model.

For moms in business this is even more important as the demands on your time are already divided between family and business commitments. Therefore trust my recommendation of choosing just one business model that you love and want to grow. Target a minimum of two markets and a maximum of three at a time. Ensure you stick to a specialist selection of core products and services until you have created the market share you need and want.

And then..., watch how your clarity turns into prosperity!

With this wishing you all the best until next time,
Conny Millard

THE POWER OF RESEARCH

How often do you take the time to really research products or services you are about to chose for yourself, your family or your business? Are you typically led by a) gut feeling, b) someone’s recommendation or c) by marketing messages?

And does the significance of the purchase impact the thoroughness or the time you spend, to look into your options in greater depth? Have I got you thinking yet?

I have just conducted a search for my very own business adviser knowing how powerful and driven objectivity, strategy and accountability can be! Everyone who is determined to really achieve great things, will need a mentor or adviser by their side, me included.

In the past, I have had a couple of different coaches who came to me through recommendations. I respected the people who connected me up with them and therefore felt that it had to work. Big mistake!

Not only is each individual ‘business’, or ‘life’, or ‘both’ coach fundamentally different in terms of experience, expertise and market knowledge but also their methodologies differ greatly. So going by someone else's recommendation might not work out very well as they are dealing with their own challenges, looking for a great fit that suits them.

Considering to rely on marketing messages is equally difficult. Business advisers are like great school teachers. Depending on your learning style and personality preferences, you will like a certain PERSON rather then the entire establishment. Therefore the marketing materials promoting certain methodologies or tools are irrelevant as it really comes down to the individual who delivers the content.

This leaves going by gut feeling! Now the only way you are going to be able to make the right decision on the best partner to create your financial and personal wealth, is if you are happy to be very thorough in your research of the options that are open to you. There is no quick fix or make do attitude that will find you the perfect individual with the right tools, the most relevant expertise and a nicely gelling personality.

If you have decided that you really want to achieve great things and you are committed to investing into the necessary indulgence of an adviser, then you can not cut any corners!

Be very clear from the outset what you need and what you are looking for, then take your time to thoroughly research your options and give many advisers the opportunity of introducing themselves and their practices. And then....listen to your heart! It will tell you instinctively what will be the best fit for you.

So, GET CLEAR, RESEARCH WELL and then, GET GOING! See you at the start line.

Conny

THE POWER OF DISCOVERY

When was the last time you took some time out and indulged on a quiet, self finding journey all by yourself, very peaceful with the purpose of carefully discovering the inner you? Perfectly identifying your next steps, your own strengths and your personal and professional goals?

Well if you are like most people, you will not get much of a chance to claim this special time. Yet, without it, you continue on being very busy, emerged in day to day stuff and every now and then stopping to come up for a quick breath and realizing:” This is not the life I had envisioned for myself!” or “I feel stuck and unsure of my needs and wants!”

I know I am digging a little deep, here but I have just undergone the most self indulgent journey in the past three months. In the midst of my commitments, I had this AHA moment, that if I did not take the time to regroup, I could not identify or get to the place, I want to be!

I have now learnt that the only way we can deliver the results that we want, is by taking ourselves on that journey of discovery. However long and through whatever means, once you have taken it - you will be overwhelmed by the deep realization, clear vision and incredible energy that will be unleashed!

What does your intuition tell you? Do you have it all figured out? Or are you sharing the pain of fuzzy, even muddy vision? Then do something about it!

Let me share a quick story to highlight:
A very good and young friend of mine has been in business by herself for over two years. Although struggling with typical entrepreneurship, she decided to open a facility. Something she had always dreamt off even as a little girl. The first time I visited her, she had broken down! She felt, that she had taken on more than she could handle and felt trapped by her own decision.

Eventually the only think for her to do, was to take a trip away, by herself, to get some objectivity and clarity back into her life. When I went to see her again, she was simply radiant. Her order book was brimming, she had taken on 2 new members of staff and introduced three new profit models, making her money hand over fist. 

She now takes off two days in the week. When speaking with her about this unbelievable transformation, she just responded:” The time I took out was a true journey of discovery. Once I encouraged myself to listen to the inner me and become quiet enough that I could finally hear that low inner voice, it all became so very clear!”

Now, this is your permission slip for yourself to do the same. The most powerful transformation and deepest clarity will come by allowing yourself the journey of discovery!

After that you will be ready to give me a call so we can build your business together!
GO, INDULGE!

THE POWER OF PROFITS

Yes, I know what you are going to say... Of course profits are powerful, why would you want to write about the obvious? Because the obvious isn’t the ordinary!

Great people with great business ideas, passion and commitment does not equal profits. It is shocking yet true that most entrepreneurs are having difficulty making money with their business ventures.

Within the past two years I must have met at least 400 businesses of small to medium size with only 48% making any money.  Out of the 48% only a handful are generating profits. A gloomy reality and not in the least linked to lack of skill or capability.

So if this is the reality of entrepreneurs, how can you be one of the lucky handful of businesses actually seeing profitable returns on their efforts? Or better yet, how can the ratio be changed as a whole?

First, let me share the top 10 reasons why businesses are not making any profits:

    1.) Not knowing their own value
    2.) Not understanding their unique selling points
    3.) Not being clear on their target markets
    4.) Not managing staff effectively
    5.) Not managing their finances closely
    6.) Not having a plan
    7.) Not measuring anything
    8.) Not collaborating
    9.) Not outsourcing
    10.) Not making profits their #1 priority

Sometimes it only takes a little bit of tweaking here and there which can make all the difference in a business model. However, how do entrepreneurs know what they don’t know, until they know what they didn’t know? Because once they know, they can implement the vital changes to make their business profitable.

The only way to find out the essential tweaks for positive cash flow, is professional, knowledgeable, objective advice from a credible source. There you have it!

So if you are in business simply to kill time with no need of financial success, perfect! Continue with your hobby. But if you are really keen on making some good cash, don’t waste time on trying to work it out on your own, get professional advice!

What would YOU do with YOUR profits?

THE POWER OF REFERRALS

Imagine this, you get a card through the door as an advertisement for a new cleaning company in town. You have been contemplating getting a cleaner because of all those other commitments that are taking up all of your time. Getting some help with your home has been one of your priorities to sort out.

Would you pick up the card, dial the number and make the connection? Maybe.

Now imagine this scenario. You are sitting together with friends, telling them how you are so busy and that there is just not enough time in the day to take care of everything. You mention that you have been contemplating getting a cleaner. One of your friends mentions a company they have been using in the past and were very happy with.

Would you get in touch with that company rather than the other one who sent you some promotional materials?

The answer is pretty simple. Of course you are going to go with your friends suggestion! She has already had some experience and you fully trust her judgment.

The Power of a Referral is more than just the simple fact of first choice however. It typically becomes a win/ win situation for both, the customer and the business. Let me explain!

The customer will be referred to a company that has already proven it’s reliability and standard of products and services. The company does not need to compete on price anymore and because of the referral, the customer will probably be a pretty good fit, making it a pleasure to do business with.

If you are savvy, you will introduce a strong and compelling referral system for your business to get your GOOD customers not only refer MORE business but also the RIGHT business.

A Referral is The Biggest Complement and should be awarded!
Happy Weekend,

Conny

THE POWER OF PLANNING

With less than 5 months left in the year I have been meeting with a lot of people recently who have been reviewing their progress on their ambitions for the year, only to find that they haven’t even really got started yet. In fact most could not even remember exactly what they had set out to do.

This means of course some are shrugging their shoulders with an ‘Oh, well...’ attitude while others are fueled to make the remaining months count. They have been asking for my input on where to start to get things moving in a coherent and focused direction.

I thought this would be the perfect place to share my advice to them as well as the broader audience. Here is what will get you on track for the rest of the year:

        1.) Don’t get hang up on what you SHOULD have done
        2.) Get clear on what you are going to do
        3.) Write it down
        4.) Set realistic deadlines
        5.) Get going
        6.) If you have a tendency to procrastinate, suffer with self doubt or have difficulty with being consistent - GET HELP!

It is very simple. If you are feeling that the year has been passing you by and you have not achieved anything tangible in your business or even personally, it is not too late to turn things around.

Professionally, get writing your short and simplified business/ career plan to figure out where you would like to be at the end of 2010. It only really needs to have 5 key goals with an action plan attached. Then start scheduling each action point into your calendar and stick to those ‘appointments’. Print your plan and stick it up on your wall or carry it with you. Every time you are stuck for the next steps, take a look at the plan and move forward.

Personally, not dissimilar to the above but perhaps not quite as formal. Take a nice blank sheet of paper, a cup of tea and pin point 5 key things you would like to accomplish or have in place on a personal level. For me things such as:

    1.) Book in pottery lessons - start end of September
    2.) Get back into my weekly swim routine - start now
    3.) Spend one weekend with each boy to do what they like - third weekend Sept/ Oct.
    4.) Have a 4 day romantic break away with my lovely husband - begin Sept.
    5.) Manage to ski a green run ;-) - by 31st Dec
(But psht.... these are personal)
We all know planning is essential but it is so much more than that - it is downright powerful and liberating. Especially when you look back and feel the pride in your accomplishment.

If you want, you can email me your business plan & personal list and I will check in with you at the end of the year to ensure you got onto it!

Happy Businessing!
Conny

DO YOU NEED A SHORT STRATEGY PLAN? EMAIL ME CMILLARD@MCGBUSINESS.COM FOR A COPY TO GET YOU STARTED!